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A Healthy Culture For a Wealthy Company

When they don't feel the need to contribute more than what's required of them ideas are rehashed and productivity drops. Eventually,...

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Key to Great Business – Key Account Management

Why is that? Why does it fail to give returns when it’s been termed as the ticket to success for many organisations? Well, it all...

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Relevance of Brand Equity

Every brand has a value. But how did the brand achieve that value and how can that be maintained? Developing brand equity is critical...

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Culture Is When The Manager Leaves The Room

India will become the world's youngest country by 2020, when an average of 29. 64 % of India's population will be in the working age...

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Have Conflicts At Board Level Become The Major Roadblock...

However, in the recent times, many businesses have opened themselves up to the idea of nurturing a strong organizational culture that...

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Are you Managing Your Managers Efficiently?

In every individual’s career path, they will come across different kinds of subordinates, some with a certain set of appreciable skills...

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Culturally Misfit employees – Do They Deserve To Stay?

If any team member is not adhering to the culture, it is a clear sign that the member might not be a right fit for the organisation,...

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Why Is Attrition Rate Rising With The Advent Of The...

Often described as a ‘complex’ generation, a closer look at their working pattern suggest, there’s more than meets the eye.

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The Entrepreneur's Secret Weapon

Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their goals and purposes...

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Build Your Culture Before Business

For leaders and entrepreneurs the stress levels can be even higher, as despite multiple attempts to grow the business, you are experiencing...

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Do The Millennial Leaders Have What It Takes To Be...

The Conference Board, a New York Based non-profit business membership and research group organization, along with DDI, A global human...

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Brand Equity: Understanding The ABC Of Brand Value

So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from...

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Does Your Content Strategy Include Brand Publishing?

Companies have used these content tools to share relevant information with their consumers, without really directly promoting the...

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