Category : Business Management

Economic Order Quantity (EOQ) – Its Relevance For...

Economic order quantity uses three variables: demand, relevant ordering cost, and relevant carrying cost. Use them to set up an EOQ...

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Small & Medium Retailers, Brace Yourself For The FDI...

IRM is the combination of both organised and unorganised retail market. Unorganised retail market has deep roots in rural India and...

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SMBs Are Now Winning Market Shares with Frugal Investments

Coca cola’s “share a coke” campaign created a lot of hype and catapulted their sales. The campaign allowed customers to personalise...

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The CEO’s Stress Life

In a study by Apollo Hospitals, it has been indicated that 59% Indian CEOs have a high risk of cardiac arrest. Research reveals that...

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Building A Business Without B-School Degree

B-schools focus on developing the skills of an individual. They allow you to fill gaps that are present in your business knowledge...

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Key to Great Business – Key Account Management

Why is that? Why does it fail to give returns when it’s been termed as the ticket to success for many organisations? Well, it all...

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Relevance of Brand Equity

Every brand has a value. But how did the brand achieve that value and how can that be maintained? Developing brand equity is critical...

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Have Conflicts At Board Level Become The Major Roadblock...

However, in the recent times, many businesses have opened themselves up to the idea of nurturing a strong organizational culture that...

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The Entrepreneur's Secret Weapon

Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their goals and purposes...

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Brand Equity: Understanding The ABC Of Brand Value

So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from...

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Who Drives Your Business?

Apart from strategies and planning, businesses run on relationships. You build and nurture this relationship beyond the sale point...

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