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A Healthy Culture For a Wealthy Company
When they don't feel the need to contribute more than what's required of them ideas are rehashed and productivity drops. Eventually,...
Key to Great Business – Key Account Management
Why is that? Why does it fail to give returns when it’s been termed as the ticket to success for many organisations? Well, it all...
Relevance of Brand Equity
Every brand has a value. But how did the brand achieve that value and how can that be maintained? Developing brand equity is critical...
Culture Is When The Manager Leaves The Room
India will become the world's youngest country by 2020, when an average of 29. 64 % of India's population will be in the working age...
Have Conflicts At Board Level Become The Major Roadblock...
However, in the recent times, many businesses have opened themselves up to the idea of nurturing a strong organizational culture that...
Are you Managing Your Managers Efficiently?
In every individual’s career path, they will come across different kinds of subordinates, some with a certain set of appreciable skills...
Culturally Misfit employees – Do They Deserve To Stay?
If any team member is not adhering to the culture, it is a clear sign that the member might not be a right fit for the organisation,...
Why Is Attrition Rate Rising With The Advent Of The...
Often described as a ‘complex’ generation, a closer look at their working pattern suggest, there’s more than meets the eye.
The Entrepreneur's Secret Weapon
Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their goals and purposes...
Build Your Culture Before Business
For leaders and entrepreneurs the stress levels can be even higher, as despite multiple attempts to grow the business, you are experiencing...
Do The Millennial Leaders Have What It Takes To Be...
The Conference Board, a New York Based non-profit business membership and research group organization, along with DDI, A global human...
Brand Equity: Understanding The ABC Of Brand Value
So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from...
Does Your Content Strategy Include Brand Publishing?
Companies have used these content tools to share relevant information with their consumers, without really directly promoting the...