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Category : Business Management
Economic Order Quantity (EOQ) – Its Relevance For...
Economic order quantity uses three variables: demand, relevant ordering cost, and relevant carrying cost. Use them to set up an EOQ...
Small & Medium Retailers, Brace Yourself For The FDI...
IRM is the combination of both organised and unorganised retail market. Unorganised retail market has deep roots in rural India and...
SMBs Are Now Winning Market Shares with Frugal Investments
Coca cola’s “share a coke” campaign created a lot of hype and catapulted their sales. The campaign allowed customers to personalise...
The CEO’s Stress Life
In a study by Apollo Hospitals, it has been indicated that 59% Indian CEOs have a high risk of cardiac arrest. Research reveals that...
Building A Business Without B-School Degree
B-schools focus on developing the skills of an individual. They allow you to fill gaps that are present in your business knowledge...
Key to Great Business – Key Account Management
Why is that? Why does it fail to give returns when it’s been termed as the ticket to success for many organisations? Well, it all...
Relevance of Brand Equity
Every brand has a value. But how did the brand achieve that value and how can that be maintained? Developing brand equity is critical...
Have Conflicts At Board Level Become The Major Roadblock...
However, in the recent times, many businesses have opened themselves up to the idea of nurturing a strong organizational culture that...
The Entrepreneur's Secret Weapon
Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their goals and purposes...
Brand Equity: Understanding The ABC Of Brand Value
So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from...
Who Drives Your Business?
Apart from strategies and planning, businesses run on relationships. You build and nurture this relationship beyond the sale point...