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Tridiv Das
3 years ago
Tridiv Daas is the originator of Creative Factor Group. Having spent over two decades in advertising & marketing and worked on some of the most prominent brands like Intel, Apple, Essilor, Schneider Electric. He is now empowering small and medium organisations to thrive in the present opportunities. Connect with him at tridiv@creativefactor.in
Member since Feb 9, 2021
tridiv@creativefactor.in
Hiring Culturally Fit People
Cultural fit means that the beliefs and behaviours of employees are aligned to the organisation values and the company culture. But...
Why You Should Invest In Cultural Transformation...
Cultural Transformation is critical for any organisation of any size to realise their goals and minimise productivity losses arising...
Cultural Transformation: What Does It Really...
Every organisation has a culture. It is the sum of all behaviours within the organisation. It's like saying, "here things work this...
IoT Boost For Traditional Retailers
Cloud computing, edge processing networks, big data analytics, and even artificial intelligence have all added new dimensions to IoT...
The CEO’s Stress Life
In a study by Apollo Hospitals, it has been indicated that 59% Indian CEOs have a high risk of cardiac arrest. Research reveals that...
Key to Great Business – Key Account Management
Why is that? Why does it fail to give returns when it’s been termed as the ticket to success for many organisations? Well, it all...
Relevance of Brand Equity
Every brand has a value. But how did the brand achieve that value and how can that be maintained? Developing brand equity is critical...
Have Conflicts At Board Level Become The...
However, in the recent times, many businesses have opened themselves up to the idea of nurturing a strong organizational culture that...
Why Is Attrition Rate Rising With The Advent...
Often described as a ‘complex’ generation, a closer look at their working pattern suggest, there’s more than meets the eye.
The Entrepreneur's Secret Weapon
Every Entrepreneur's journey can be summed up in 5 key stages. Every stage is different from the other, and their goals and purposes...
Build Your Culture Before Business
For leaders and entrepreneurs the stress levels can be even higher, as despite multiple attempts to grow the business, you are experiencing...
Do The Millennial Leaders Have What It Takes...
The Conference Board, a New York Based non-profit business membership and research group organization, along with DDI, A global human...
Brand Equity: Understanding The ABC Of Brand...
So, what exactly is brand equity? According to Investopedia, brand equity refers to a value premium that a company generates from...